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FREE SHIPPING ALL ORDERS OVER $35 FREE MINI MUSHROOM + MOSS GEL CREAM

My WLD ride.

Welcome to WLDKAT.

After spending 20 years at Urban Decay bringing thousands of products to life, I decided to get WLD and start a skincare brand.

My main mission was to call BS on much of what we, as beauty consumers, have been led to believe about skincare products.

Here is what I believe:

⚡ Clean, sustainable skincare shouldn’t be a luxury. 

⚡ Skincare doesn’t have to be boring.

⚡ Planet earth has some really kickass ingredients, and technology is cool. Let’s marry those two things together.

⚡ Clean formulas aren’t that difficult to make, they just take a little extra attention to detail.

⚡ Most of us do not need ingredients at extremely high levels.

⚡ Most of us do not need an extravagant 20-step skincare routine. 

⚡ Sustainability doesn’t have to be boring, and as a small brand, we can make a difference.

⚡ Packaging does not have to be heavy and shiny to be prestige.

⚡ The price of a product does not determine its efficacy. 

⚡ To be inclusive means offering a price point the majority of people can afford.

–Amy (founder)

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