MY WLD RIDE.
After spending 20 years at Urban Decay bringing thousands of products to life, I decided to get WLD and start a skincare brand.
My main mission was to call BS on much of what we, as beauty consumers, have been led to believe about skincare products.
HERE IS WHAT I BELIEVE:
⚡ Clean, sustainable skincare shouldn’t be a luxury.
⚡ Skincare doesn’t have to be boring.
⚡ Planet earth has some really kickass ingredients, and technology is cool. Let’s marry those two things together.
⚡ Clean formulas aren’t that difficult to make, they just take a little extra attention to detail.
⚡ Most of us do not need ingredients at extremely high levels.
⚡ Most of us do not need an extravagant 20-step skincare routine.
⚡ Sustainability doesn’t have to be boring, and as a small brand, we can make a difference.
⚡ Packaging does not have to be heavy and shiny to be prestige.
⚡ The price of a product does not determine its efficacy.
⚡ To be inclusive means offering a price point the majority of people can afford.
WLDKAT is clean, vegan, cruelty-free, sustainable skincare. Seriously hard-working formulas housed in seriously interesting packaging. Each formula is hardworking, pH-balanced for skin, and works on all skin types, skin tones, and skin age. We are here to give you glow!