WELCOME TO WLDKAT.
WHERE BEAUTY (AND LIFE) IS ANYTHING BUT ROUTINE.
CLEAN, VEGAN, CRUELTY-FREE, SUSTAINABLE SKINCARE.
We pair earth’s wild ingredients + modern technology to give you glow. Each formula is hardworking, pH-balanced for skin, and works on all skin types, skin tones, and skin age.
INCLUSIVITY.
Inclusivity means creating formulas that work for all skin types, skin tones, skin age and skin dramas. It means offering products at a price the majority of consumers can afford.
REDEFINING THE SHELFIE.
That mysterious rulebook that says skincare packaging has to be boring? Yeah, we call BS. WLDKAT has seriously hard-working formulas housed in seriously interesting, and sustainable, packaging. That’s WLD.
OUR "HELL YES" LIST
YES Plants
YES Herbs
YES Fungi
YES Adaptogens
YES Hyaluronic Acid
YES Antioxidants
YES Minerals
YES Vitamins
YES Probiotics
YES Prebiotics
YES Amino Acids
YES Proteins
YES AHA/BHA/PHA
OUR "NEVER EVER" LIST
NO Parabens
NO Phtalates
NO Sulfates (SLS/SLES)
NO Silicones
NO Petrochemicals
NO Coal Tar
NO Chemical Sunscreens
NO Per- and Polyfluoralkyl Substances (PFAS)
NO Urea
NO Synthetic Fragrance
NO Gluten
NO Talc
(and more, like 2700 more...)