CLEAN, VEGAN, CRUELTY-FREE, SUSTAINABLE SKINCARE.
We pair earth’s wild ingredients + modern technology to give you glow. Each formula is hardworking, pH-balanced for skin, and works on all skin types, skin tones, and skin age.
Inclusivity means creating formulas that work for all skin types, skin tones, skin age and skin dramas. It means offering products at a price the majority of consumers can afford.
REDEFINING THE SHELFIE.
That mysterious rulebook that says skincare packaging has to be boring? Yeah, we call BS. WLDKAT has seriously hard-working formulas housed in seriously interesting, and sustainable, packaging. That’s WLD.
OUR "HELL YES" LIST
YES Hyaluronic Acid
YES Amino Acids
OUR "NEVER EVER" LIST
NO Sulfates (SLS/SLES)
NO Coal Tar
NO Chemical Sunscreens
NO Per- and Polyfluoralkyl Substances (PFAS)
NO Synthetic Fragrance
(and more, like 2700 more...)