It’s clean, vegan, cruelty-free and sustainable!

Planning out your skincare routine can be daunting for even the most experienced beauty junkies. Between the wild claims and the over-abundance of new products coming out each week, it can be intimidating and overwhelming to create your skincare routine. WLDKAT was created to solve this challenge. Our products are created for all skin types, not overly complicated, and made to be used no matter what the day or night has thrown your way. #thatswild

Most importantly, remember that the best skincare routine is the one you are going to stick with. There are important skincare steps that should be followed but it isn’t necessary to have 27 steps each and every day. Apply each product, let it soak in and almost dry down before applying the next. 

Here we break down the basics for a simple skincare routine that works. One of the most common questions about skincare is what order to use products in. Just remember, thinnest to thickest, kind of like making your bed.

Your Morning Skincare Routine

A morning skincare routine should have product that helps protect skin from environmental stressors like pollution and sun damage. Start by cleansing with a gentle cleanser. Our Patchouli + Cherimoya gel cleanser is gentle enough to use morning and night. It cleanses without stripping, balances and brightens. If you tend to have oily skin, this cleanser will help stop shine throughout the day as well.

Step 2 is your toning step. The word toner might give you flashbacks of the alcohol-based formulas from the 80’s, but today’s toners are light-weight liquids that are much more advanced and actually deliver nutrients to the skin. They basically act as a prep step for the products that come next.

Ginger + Kombucha skin tonic adds immediate glow, bounce, and brightness to your skin in one step. Ginger has over 40 anti-oxidants to help improve tone and elasticity and kombucha acts as skin’s bodyguard protecting the microbiome throughout the day. Tip, use hands to apply instead of a cotton round. You will help save the environment as well as not use up nearly as much product on each application.

Next up is the serum step. Serums traditionally have higher actives and do more of the heavy lifting in skincare. Here is where you want to load up on ingredients like anti-oxidants and vitamin C or ingredients like saffron that are newer to the

skincare game. Saffron is a full of powerful antioxidants, including vitamin C to help brighten and even skin tone. Our Saffron + Oat Milk glow serum has the power of saffron but the calming effect of Oat Milk so it is perfect for all skin types, even those with acne-prone skin. You can even use serums to spot treat certain areas depending on ingredients and potency.

Daytime moisture should be lighter weight so that doesn’t feel heavy throughout the day, work well under makeup and also help skin to adapt to the various environments you are in during the day. Mushroom + Moss gel cream has MossCellTec™ which hits skin with hydration + protects it from urban assailants like smog, pollution, and environmental change.