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What is Sustainable Skincare?

Sustainable skincare vouches for keeping your skin and body healthy while also caring for the planet and its natural resources. At WK, we work to create products that minimize damage to our planet, its people and animals.  

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Dry Vs. Dehydrated Skin

Dry skin: Unlike dehydrated skin, dry skin lacks oil. We hate to be the bearer of bad news, but dry skin isn't a temporary "condition"; it's actually considered a skin...

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Every. Damn. Day.

EVERY. DAMN. DAY.  Introducing Orchid Stem Cell +⁠ Magnolia Berry adaptogen eye gel. Your daily treatment for eyes that crave a little extra TLC. This airy, lightweight formula works to...

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A Love Note To Mom

When you first meet my mom, her green hair might catch your eye. But don’t be distracted by the fact that she is the most determined, loving, and hard working...

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My name is Joshua. I’m fortunate enough to have had a career in beauty for 20ish years. I’ve hustled as a makeup artist in NYC. I’ve worked big beauty retail...

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WLDKAT is 1? That’s Wild.

WLDKAT is 1?  That’s Wild. One year ago, as the world went into lockdown, we were trying to launch a brand. We had the normal challenges of making sure the...

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