By now, you’ve probably come across a beauty product emblazoned with a cannabis leaf, or some other indication that the product contains CBD, or at least hemp seed oil. The question, of course, is, is there a good reason for it to be there? What does it do? And, how do you know if you should use it? We consulted top dermatologists to learn more about the increasingly ubiquitous ingredient and why it’s become a skin savior. Read on to discover more about what a CBD skincare routine can do for your skin — and the must-know products.
This isn’t a traditional CBD oil per se, but we love the inspiration behind this new CBD line, not to mention this tonic’s skin-brightening effects.
Founded by a former product developer at cosmetics line Urban Decay, WLDKAT takes the best properties of CBD and combines them with unique skin-nourishing ingredients for a fun and irreverent take on beauty.
Pat a dime-size amount of this tonic onto your face like aftershave and feel it start to tingle, or “bubble,” as the broad-spectrum CBD, kombucha, and ginger-root extract get to work. WLDKAT says your skin will feel brighter and bouncier with more even tone and texture.
The first luxury eyeshadow palette I ever purchased was in 2010, and it will forever be etched in my brain. It was the Urban Decay Naked Palette (the first of what has now become one of the beauty industry's most sought-after collections), and it's what turned my makeup interest into a full-blown obsession.
"Don't let the bright packaging fool you—this new CBD line is actually incredibly soothing and no-fuss. I use this "skin tonic" as a toner and pat it into my skin--it gives a light fizzy effect when you apply, which is fun, but I also love that it's made with full-spectrum CBD to soothe my skin when it's breaking out, as well as ginger and kombucha to brighten and smooth out my skin texture."
If you’ve been feeling anxiety over current events, it might be time to browse a few soothing CBD products — especially in honor of this week’s cheeky 4/20 holiday, celebrated by cannabis lovers around the globe.
The original launch date for Wldkat was scheduled for early March. Due to a few non COVID-19 factors that arose in December, we made the decision to move the launch to April and determined 4/20 was the perfect date. We were initially going to launch with six products on 4/20. However, two of them had components made in China, and they were unfortunately delayed due to the COVID-19 outbreak. Because of this, we are launching with four products, and the two that were delayed because of COVID-19 will launch in May.
Starting a brand from the ground up is difficult enough but throw in a global pandemic and you really have a story. You really couldn’t make it up if you tried.
The question I have received the most in the last two weeks: “Are you still going to launch WLDKAT?” The first time was one of those moments where the thought never crossed my mind until someone said it out loud. But the thought was fleeting. I really believe in WLDKAT.
