The New New: How Beauty Brands Are Modifying Product Launches During The Pandemic
The original launch date for Wldkat was scheduled for early March. Due to a few non COVID-19 factors that arose in December, we made the decision to move the launch to April and determined 4/20 was the perfect date. We were initially going to launch with six products on 4/20. However, two of them had components made in China, and they were unfortunately delayed due to the COVID-19 outbreak. Because of this, we are launching with four products, and the two that were delayed because of COVID-19 will launch in May.