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Less Marketing Fluff, More Broad Plant Power

WHEN IN DOUBT, READ YOUR LABELS. CBD is hot on the scene as a buzzy ingredient and it seems like everyone wants to jump on the green wave. Unfortunately, unclear use of marketing words like “Cannabis Sativa Seed Oil” on packaging can lead you to believe there is CBD in the product. Need a breakdown on the weird and wild world of CBD and how to navigate your labels? Follow along friend.

THE LOWDOWN: First, let’s address the differences between Hemp Seed Oil vs. CBD oil: Hemp seed oil is the result of the seeds of hemp plants being extracted of its oil. We’ve seen this nutrient rich and functional ingredient sold at health food stores for years; in our skin and body care as a hydrating property and as a go-to protein rich ingredient to throw in our smoothies. Much like rosehip or jojoba, hemp seeds are loaded with good-for-you antioxidants but doesn’t have the same benefits as CBD. Hemp seed oil does not contain CBD, THC, or any other cannabinoids. When scanning an ingredient list, look for “Cannabis Sativa Seed Oil”. That’s Hemp seed oil. CBD oil is the result of the CBD compound being extracted from stalks and stems of the whole hemp plant. When scanning an ingredient list, look for the listing “Cannabidiol”. That’s CBD. Now that we’ve nailed down where CBD comes from, let’s talk about the different formats in which CBD can be extracted from the plant. Full Spectrum CBD: Full spectrum CBD is an extract that contains all compounds found naturally occurring in the plant, including terpenes, essential oils, and other cannabinoids including THC. Broad Spectrum CBD: Broad Spectrum is a bit of a mix of Full Spectrum and CBD Isolate. Like Full Spectrum CBD, the other compounds found within the plant are preserved in the extract; but, like CBD Isolate, THC is at a non-detectable level. The idea is the more of the plant you can use, the more synergistic it is with the bod. This is the format of CBD that we use here at WLDKAT. CBD Isolate: As per the interweb, an isolate (in scientific terms) is the purest form of a compound, which is produced by singularly extracting that compound from its environment and isolating it from all other compounds. Sounds nice right? It can be! Just not really in this situation. CBD isolate is the “purest” form of CBD, which really just means that it’s made by removing all other feel good compounds found in the plant including terpenes, flavonoids, plant parts, and other cannabinoids. We kind of see it as the ever clear of cannabis.

At WLDKAT, we know that clear communication is the foundation to any healthy relationship, and we love ya’ll. That’s why when you pick up any of our products, it clearly states if it contains CBD and the number of milligrams that are used in each product.

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