Welcome to WLDKAT…I am so happy you found us.
Here is a bit about me and why I started WLDKAT.
Being in the beauty industry for over two decades has been a crazy journey and I have loved (almost) every minute of it. It is an industry that gives each one of us some of our most coveted products; products that we feel a connection to when we use them, or see them sitting on our bathroom shelves. Products that make us feel good inside and out.
We are living in uncertain times, not knowing what next week, let alone next month, will look like. But one thing I do know for certain is we all have one thing in common: We are multifaceted, unique creatures, forever on the hunt for goods and experiences that make us feel amazing and that up our game. This is why we created WLDKAT.
From day one, we set out to create a brand that feels different and maybe at time, a bit like an act of rebellion. It shouldn’t feel like your other beauty products because we’re not interested in being like everyone else. Packaging that is a little rogue, formulas with sensorial textures, and a mix of familiar ingredients like coconut water or patchouli, plus ones that have more recently been put on the map, like CBD (but not just for the sake of marketing – we only use it when it truly enhances the efficacy of the product.)
I think we live in a time where we all understand that high quality skincare doesn’t have to come in a plain white box. Each one of us is slightly weird, pretty silly, and perfectly imperfect and WLDKAT speaks to that part of us. I wanted WLDKAT to have an undeniable personality paired with a strong set of values. We created clean, vegan, cruelty-free and sustainable products that work and give an experience that is feels fresh and fun. If we can deliver products that do what they say they are going to do AND bring a smile to our customers’ faces, then I say mission accomplished.
We hope you love ALL our products, but if you already have a few ride-or-dies, know that WLDKAT plays nicely with others. Our products can stand on their own but when used together are pretty damn powerful…kind of like us.
We are so happy you found WLDKAT and we hope you stay with us for our journey. Hope you are staying safe and healthy. Sending positive vibes your way.