In recent years and, especially since the passing of the Farm Bill in 2018, the wellness sector’s cannabis and sexual health trends have begun to coalesce into a meta trend of empowered women’s wellness. Forward-thinking brands like Calilove are blending cannabinoids with a myriad of other active and often plant-based ingredients to make periods less painful, sex more enjoyable and menopause more manageable. Clean skincare specialist WLDKAT is throwing their hat in the ring.